Gary BlackChris Do Presents How to Make Money Discounting video
Grab your notepads, digital recorders, any device or instrument, your eyes and ears. Here is a masterclass in discounting creative works by Chris Do How to Make Money Discounting video.
How To Discount And Make Money (Whiteboard Edit)
Latest video release shown in this post from master class originator Chris Do. Search YT for the full video if you enjoyed this shorter cut.
This is an edited version of his full lesson in the art of business for creatives like you.
Pure Gold. Watch enjoy share.
List of key points, links and other resources by The Futur Chris Do and his team provided below!
Comments from YT channel
How to discount and trigger sales.
How to respond when a client asks you to discount.
What should you say when you’re asked to discount your services?
Are there exceptions to when it’s okay to discount?
How principles like: anchoring, scarcity and urgency impact your decision to buy.
The psychology of buying and price.
Want a deeper dive?
Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://thefutur.com/shop
00:00 – Start 00:25 – Why You Should Never Discount
01:00 – Exceptions to Discounts
02:00 – *Tip* Buying in Bulk
03:45 – *Tip* Telling A Good story
04:05 – *Tip* Early Payment
05:00 – How Nike Charges For Shoes
05:15 – Anchoring
06:30 *Tip* How To Use The Anchor Bias
07:00 – Scarcity in Time
07:40 – Scarcity in Quantity
08:00 – Decision Making
08:40 – The Reverse Sale
11:00 – *Tip* How To Use The Reverse Sale For Yourself ===
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